Balancing new and bestsellers in apparel

It's risky for a business to invest in new, unproven products. Yet, there are two strong forces pushing apparel businesses to invest heavily in new styles. In this post, we examine how these competing forces shape strategy across different apparel sectors and introduce a mathematical framework for rationally setting new style investment. By applying this model, businesses can make data-driven decisions that minimize risk while maintaining a dynamic and engaging assortment.

Interested in seeing how this might apply to your business? Read on, or reach out to discuss.

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